Landing Page
Service for Moody
Landing
Page
Service
for
Moody
Take a look at the result of our work for Moody in the form of a review.
Moody
Our main focus has been on developing an intuitive user interface that provides ease of interaction. Our approach has been deeply rooted in understanding the users’ needs, preferences, and behaviors. We prioritized simplicity and clarity in design, aiming for a clean and uncluttered layout that facilitates easy navigation and control.
E-commerce
Client type
48% CR
Conversion
3.1x RR
Retention
About Moody
Meet Moody - a leading lens brand specializing in natural-looking and seamless everyday wear. Moody believes in creativity and expression and aims to be a support to those who strive to experiment.
Main Goal
Our goal was in helping Moody upscale their business to reach international audiences with the new and improved website.
Industry
Fashion
Company Type
Small and Medim Business
Location
Hong Kong
Moody global store international adaptation built on structured ux research methods into diverse audiences
Specific Goals
Official Moody Global Store
Moody contacted us to help with a ery important project - a redesign of an official global store. Unlike local, international markets operate on different trends, and we at RDL had to work it out into the Moody aesthetic.
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We are thrilled with the website design created by RondesignLab for moodylense's global official store.
Moody global store diverse representation UI developed through ux research into international inclusion standards
Think about the audience
Since Moody used to operate locally in China, their brand in full was directed at a Chinese audience. After introducing the idea of the global store, we were confident Moody required adjustments to the international audience.
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This specific case showcased a need for inclusivity in representation, as Moody’s brand identity is highly visual.
George S.
CCO
Show differences
We made Moody’s website design feel welcoming. We created intuitive and well-recognized UI/UX flows and layouts, introduced an idea of diverse-representing pictures, and made sure users could resonate with the product and its presentation.
Moody global store welcoming fashion aesthetic — modern visual design validated through a ux audit checklist
Fantastic results
After the launch, Moody reported striking conversion rates, incredible numbers of sales - all due to RDL’s redesign. Besides that, the redesign boosted the feeling of safety, brought innovation and a fashionable look to the Moody’s brand perception and promoted strong sense of inclusivity.
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Their attention to detail and creative expertise exceeded our expectations. Highly recommended for anyone looking for a modern and elegant website design!
Moody lens product pages applying ux information architecture for global e-commerce product discovery
Successful collaboration
On our side, we were extremely happy to work with Moody, a №1 lens brand in China, and now one of the most popular and successful lens brands worldwide. Our collaboration was filled with impactful insights and ideas, and we were truly impressed with the creativity of Moody’s team.
Liduo Fang
Web & UX/UI Designer, Moody
“They were highly responsive to our needs, proactively addressing feedback and making adjustments to ensure the final product was exactly what we envisioned.”
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This project is one of our best works from recently, and we hope to cooperate with Moody in the future for more exciting projects.
Tyler B.
UX Architect
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