Beyond Aesthetics: The Impact of UX Research

Let’s explore

Why does UX Research matter?

• We are used to thinking graphic design is purely visual. To most, graphic design is pretty logos, different fonts, color schemes and various interfaces. But if we go a smudge deeper, we will see the big and bright world of UX Design.
  
  User experience design is a system created to improve interactions of digital products and enhance navigation. UX research makes sure users not only enjoy the visuals, but also interactions that help achieve tasks. 

• And it does that to guide design decisions and ensure products solve real problems. After a perfected UX system, the interaction with the product becomes a strategy, not a guessing game. Now let us walk you through the benefits:

• Increased Customer Success Rate (CSR) and User Trust

  Thoughtful UX makes interactions enjoyable, encouraging users to return and recommend the product. Understanding user needs through research fosters loyalty.

• Raised Conversion Rates (CR)

  Reducing friction and ensuring consistent experiences helps keep customers longer and lowers churn.

• Raised Conversion Rates (CR)

  Smooth, user-friendly designs encourage actions like signing up or purchasing. 

Real-life results

• 24% - Anthropologie

  Many businesses had amazing results after investing in the UX aspect of graphic design. Anthropologie saw a 24% boost in conversions.

• 14% - Virgin America

  Virgin America gained 14% by implementing UX system.

• 3x - HubSpot

  HubSpot doubled or even tripled conversions after UX redesigns.

• Besides that, UX is a smart financial decision. User-friendly designs reduce support needs, saving time and money.

• 50% - Reduced Rework

  Investing in UX early can cut development cycles by 33-50% and reduce rework by 50%! It helps speed market entry and improve product quality.

Brand identity

• also improves from better user experience. Good UX builds trust and professionalism, enhancing brand credibility and appeal. Businesses focusing on UX stand out by offering superior experiences and uncovering innovation opportunities competitors miss. It gives firsthand insight into user challenges, helping designers create truly useful solutions.
  
  User experience tackles issues of usability and helps ease of use.

Data-driven design

• 85% - Testing

  UX research replaces assumptions with data, guiding strategic choices. Testing with just five users can reveal 85% of usability problems.

• 60% - Easy Identification

  UX is about thorough analysis - it can help identify issues of navigation and interactions.

• 4x - More Highlighting

  This type of research highlights key problems so businesses can prioritize impactful design efforts.

• UX research helps knowing how users scan content. It arranges elements so that important info stands out and the content is easy to find. Identifying the baseline of usability, UX helps with readability and typography choices. Research informs font choices to maximize readability across devices, preventing frustration.

RDL guidance

• We at RDL use UX research to create impactful design solutions. Serving startups to enterprises, we offer Product Design, Web & Mobile App Design, Branding and Concept Design. Our UX services include User Research, A/B Testing, Mobile Optimization and User Surveys, highlighting their user-focused approach.
  
  We pay attention to the user experience in each of our products. We make sure it improves the product on a much deeper level than the visual.

A project from us

• The Loanza project simplifies real estate loan processes with automation, real-time insights and AI-driven tools. Its built-in forum chat fosters seamless collaboration between lenders, brokers and borrowers, ensuring transparency and efficiency.
  
  During this case we have optimized the CRM performance. We aimed to create a mortgage CRM that focuses on real-time analytics and automation that helps with tasks. 

• For such complex processes, UX is very important to improve management and the financial side of operations.
  
  During this project, we worked to improve data visibility and ensure efficient communication and transparency between lenders, brokers and borrowers. In result, Loanza received an improved performance, better communication, user satisfaction and higher customer success rate.

• UX research is not just an optional upgrade or trend.

  It’s essential for any business aiming for sustainable growth. By moving beyond surface-level aesthetics to deeply understand users’ needs and behaviors, businesses can achieve significant ROI, build lasting customer relationships and thrive in competitive markets.
  
  Designing with people in mind is the smartest way to design for profit.