Efficient Design: Inclusivity in the Digital Approach

Inclusivity in design

Designing for everyone

• Making online information and tools easy for everyone to use and understand is important. This means designing websites and apps so that people with different abilities and backgrounds can access and interact with them without problems.
  
  Digital inclusivity in graphic design and digital products isn't just a nice idea, it's a must-have for great user experience (UX). 

• Accessible Navigation

  Inclusive design means using clear fonts, good color contrast, descriptive text for images (called alt text) and easy navigation. This improves usability for everyone, not just those with specific needs.

• Better Traffic

  By reaching a wider audience, you boost engagement, increase website traffic and build a positive brand image. Investing in accessible design means better conversion rates and a stronger connection with your customers.

Smarter solutions

Champion companies

• Many companies are champions of inclusive design by implementing smart solutions that benefit everyone.
  Take Microsoft's Seeing AI app, for instance. This app uses artificial intelligence to describe the world to people who are blind or have low vision. It can read text aloud, identify objects and even describe people's emotions. This dramatically increases user satisfaction for visually impaired individuals, leading to high engagement.

• Google Live Caption feature

  Provides real-time captions for any audio playing on your device. This is a game-changer for people who are deaf or hard of hearing, but it also benefits anyone in a noisy environment or who prefers to consume content visually.
  
  This significantly boosts user retention and broadens the accessibility of media, indirectly contributing to higher overall traffic for platforms utilizing this feature.

• Adobe inclusive color pallets

  Companies like Adobe also focus on inclusive color palettes in their design tools, making it easier for designers to create content that is legible for people with color blindness.
  
  This proactive approach improves the quality of digital products across the board and contributes to higher conversion when users find content easy to consume.

• At RDL, we are dedicated to helping businesses achieve this. We propose solutions like auditing existing digital products for accessibility issues, providing inclusive design workshops for teams and implementing user-centered design processes that prioritize diverse needs from the start.