Explore the Blueroots UX/UI case study. See how...
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Education Revolutionized
Avenues is an educational initiative, designed to take education to the next level. Innovation, wired into the concept of Avenues, drives students and educators to reach new heights.
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As a team, who captivate growth and novelty, we took upon this opportunity at the earliest notice.
Tyler B.
UX Architect
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Let us tell you more about how Avenues worked with us to develop the UI UX around their concept.
Dmitry K.
UX Architect
Avenues EdTech school platform concept — information architecture ux for global campus navigation and enrollment
Schooling with Avenues
Avenues has two campuses, located in NYC and Sao Paulo, where children ages 1 to 18 study in an environment of development and community.
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For us, the school for innovation needs an innovative design. That is what drove our design choices.
Dmitry K.
UX Architect
Avenues EdTech Step 1 competitor audit — Navigational and Informational content strategy refined through a ux audit
Feedback from Avenues's Founder 📣
Step One - Audit
We researched Avenues’ competitors and users. Our decisions were based on what message needs to be channeled, what information needs to be placed, and how navigation needs to guide users.
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The content type was obvious - Navigational and Informational.
Victoria P.
Team Lead
Displaying Information
We wanted to showcase the main idea behind Avenues. The innovative side of their concept is the highlight of the whole project, so we had to make sure this message was clearly displayed to Avenue’s users - potential students and their caretakers.
Avenues EdTech Step 2 desktop and mobile UI — ux information architecture for simplicity and targeted school UX
Step Two - UI UX
After researching, we came up with detailed UI UX for both the desktop and mobile versions of Avenues’ website.
We focused on simplicity and target - main attributes of a school’s website.
Mobile vs Desktop
We accounted for many situations the users could end up in - whether it be a quick glance at the school’s website on their phone to check something, or a deep dive from their desktop for maximum engagement and immersion.
Avenues mobile vs desktop responsive design — user situation variety addressed through RDL's ux audit services
Step Three - Animations
After the initial design was finished, it felt incomplete. Still interfaces work in highly professional instances, and often require a complex system that would display big loads of information.
In case of Avenues, this was not a liable option. The interface had to be modern and clean, with lots of space to “breathe” and, ultimately, engaging elements that guide the user.
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By designing animations around existing elements of design, we stressed on the highly innovative nature of Avenues.
Victoria P.
Team Lead
Avenues Step 3 animation layer — engaging UI elements and guided interactions documented in RDL's ux audit report
Finished product
By creating a design that clearly shows the essence of the company, we made Avenues’ churn rates drop significantly, as well as improving the conversion rates by 24%.
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Understanding what sites in education have to provide is key to creating a product that serves its purpose entirely.
Alina L.
CX Designer
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