Hill's Veterinary Care UI UX Redesign Services -...
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Traits that reflect the personality
Chassie allows users to customize desks to the smallest details. Desks from Chassie are a stylistic choice for users that wish to see their personalities reflect in their workspace.
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Unique furniture solutions require unique presentation. Meet Chassie, a customizable desk brand, and our UI/UX presentation of the company.
Tyler B.
UX Architect
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Most desks don’t offer complete customization, which is why Chassie has a massive privilege in the industry.
Dmitry K.
UX Architect
User Study
Chassie’s primary user pool includes customers with home offices, small business creatives, industry professionals and gamers. Based on this, Chassie’s branding, functionality and overall representation has to match the audience.
UX Foundation
To achieve complete balance within the UX, Chassie proposed to develop the website, beginning with a choice - customization or shop collection.
Customization vs Collection
To widen the Chassie’s audience reach, a collection of preset desks was created. This allowed for choosing an existing desk, instead of customizing one from scratch. This decreases user frustration and rejection rate.
Feedback from Chassie's Director of Marketing 📣
Customization Options
Dimensions (height x width x depth)
Tabletop shape and edge profile shape
Tabletop Material/Print
Leg color / finish
Storage (drawer / no drawer)
Power ports (type and location)
Developing Customization
While developing the customization options, we focused on providing a seamless and intuitive experience for users to personalize their desks.
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It was the most challenging part of the project, as it required a lot of planning for the user flow, accounting for mistakes and stepbacks etc.
Victoria P.
Lead Designer
Inspirational Visuals
Considering the unique personality of Chassie as a brand, we knew the UI must be as bright and colorful as the company’s essence. The sole presence of such deep and detailed customization instantly opens up doors for a lot of colorful choices.
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UI, being a crucial part of any brand’s identity, in case of Chassie reveals itself as the gateway to creativity, uniqueness and novelty.
Dmitry K.
UX Architect
Desk Builder
We built Chassie’s Desk Builder for both the mobile & desktop versions of the web. By merging all the data and discoveries we had along the way, we presented Chassie with an unforgettable design that strikes with its beauty, vividness and, of course, high usability.
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The product came out clean, bright, and truly reflective of the craft. There really couldn’t have been a better choice.
Victoria P.
Lead Designer
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