Goodroot Insurance - Healthcare Dashboard & UX UI Design

Design Principles in Branding

Design Principles in Branding

To End Confusion

  • Healthcare industry is known for its complexity and versatility when it comes to personal records, health checks, and, most importantly, insurance. Different policies, companies and types of insurance provide varying coverage and expenditures, which later becomes a point of conflict and disagreement.

  • This is a worldwide issue, spreading across most developed countries, especially in private sector.

    Tyler B., UX Architect

    Tyler B.

    UX Architect

  • That is why Goodroot took a step in and came up with a solution that could satisfy the pickiest client.

    Dmitriy K., UX Architect

    Dmitriy K.

    UX Architect

  • Design Principles in Branding

    Design Principles in Branding

What is Goodroot?

  • Goodroot brings healthcare to companies and employees to create affordable and accessible care without complications or confusion. The process is simple - each client of Goodroot receives customizable interfaces for employment insurance for their workers, with detailed descriptions of what can be covered.

Yet, from the technical standpoint, Goodroot offers a platform that can realize the potential of the healthcare.

  • Yet, from the technical standpoint, Goodroot offers a platform that can realize the potential of the healthcare.

    Tyler B., UX Architect

    Tyler B.

    UX Architect

What’s the product?

  • Goodroot focuses on creating a separate platform for each of their clients. The platform will track the insurance policy of the client, its benefits, and what it can offer. It is a guide to a simple healthcare for all.

  • Design Principles in Branding

    Design Principles in Branding

  • Goodroot reached out to us, requesting an improvement for their UI.

    Victoria P., Lead Designer

    Victoria P.

    Lead Designer

What we did

  • UI System

    Our task was comprehensive - create a UI system that would be flexible enough to fit the needs of every client Goodroot will serve.

  • Flexibility

    It meant making a simple interface that can be customized for a specific type of insurance. To us, it sounded like the simplest yet most impossible task.

  • Design Principles in Branding

    Design Principles in Branding

Development

  • Our process was driven by one rule - have an interface that transforms based on various criteria: type of insurance, coverage, company, and goals.

  • By the end, we created a system that can fit in any circumstance while looking fabulous.

    Victoria P., Lead Designer

    Victoria P.

    Lead Designer

Results

  • High Flexibility

    The system became a blueprint for Goodroot’s products. It is simple enough to become fitting to any occasion, but it also has eliminated any discomfort in user interaction.

  • High User Satisfaction

    The system proved to ease user frustration, improve adoption rate and increase satisfaction.

  • Users now have less prejudice regarding healthcare, have shown to understand insurance better, and received better care.

    Victoria P. , Lead Designer

    Victoria P.

    Lead Designer

Shall we chat?

[email protected]

Let’s

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talk

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