Discover our UX/UI design for The Naga Group....
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This project is one of the most interesting and fun cases in Rondesignlab’s history. From its idea to our execution of it - this project brought insights we have not experienced before.
Tyler B.
UX Architect
It’s All Just a Game
Blueroots came up with an extremely ambitious idea for the time being - creating a system of rewards and achievements for employers, specifically management and human resources departments.
Work Gamification
The main idea behind the product was in work gamification. For example, employees who stay with the company for a defined period can earn achievement badges that are automatically recorded in the system and visible to HR for recognition and performance tracking.
Short-Term Goals
The platform also supports short-term goals—such as completing a weekly task target or hitting a productivity milestone—and rewards successful outcomes with gamified achievements. Over time, these rewards can be redeemed for real-world incentives like branded merch, office gear, or team perks, strengthening motivation and retention.
Social Recognition
In addition, the system includes social recognition features, such as awards for strong communication, collaboration, and engagement in team processes.
Blueroots Skilltree gamification platform concept — information architecture ux for workplace achievements and rewards
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Our design process for Blueroots began with a massive challenge - having to come up with the product from the ground up. Reaching out to us, Blueroots had two things - the idea and the courage to believe it’ll work out.
Tyler B.
UX Architect
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With no foundation to take further steps from, like a UX architecture or any flows, we had to build it together.
Tyler B.
UX Architect
Feedback from Blueroots's CEO 📣
Blueroots three gamification pillars — badges, goals, and recognition designed through structured ux research methods
User Experience Architecture
The most challenging phase was defining the UX architecture. It wasn’t enough to design an interface - we had to design the achievement system itself: progression levels, nested structures, reward rules, and a clear way to visualize progress and unlocks. We started with a foundational framework, then iteratively introduced additional layers and mechanics as requirements evolved.
Over time, the solution grew from a simple concept into a robust, scalable ecosystem.
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Decisions were driven by the founders’ requirements and our product design expertise.
Victoria P.
Lead Designer
Blueroots UX architecture phase — progression levels and reward rules designed through expert ux design consulting
Design Decisions
The team included designers with a game development background, which significantly shaped the final outcome and helped us apply proven gamification patterns.
We introduced playful UI elements - designing achievements as shield-style badges with distinct colors and visual accents so the interface felt dynamic, avoided looking flat, and created a stronger emotional response for users.
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As a result, we delivered a fully functioning product that was rolled out across the company almost immediately.
Victoria P.
Lead Designer
Results that Proved the Value of Design
The design proved effective in practice: engagement with the system increased steadily, participation in internal team processes became more consistent, and HR gained clearer visibility into employee progress and recognition.
Over time, the achievement mechanics also supported stronger motivation and accountability, helping the system become a reliable part of day-to-day operations rather than a “nice-to-have” feature.
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For Rondesignlab, this was a creativity test. We really had to challenge our minds to stretch the farthest in terms of design application to the idea.
Victoria P.
Lead Designer
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