Moda - Elegant Women’s Accessories Mobile App & UX UI Design

About Moda project

• Moda - Elegant Women’s Accessories is a mobile e-commerce app that focuses on clarity, product detail visibility, and smooth checkout flow. The goal is to improve product discovery, reduce purchase friction, and support higher conversion rates.

• Industry

  Real Estate

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• Category

  Mobile App

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• Location

  Denver, USA

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User Challenges

• Users struggled with cluttered layouts, inconsistent product previews, and checkout steps that were not optimized for mobile. Many apps lacked clear product details, making users uncertain about purchases.

Key Pain Points

• Checkout Drop-off

  Lengthy checkout flow led users to abandon carts, reducing overall conversion rates and transaction success.

• Navigation Friction

  Switching between items required multiple steps, slowing the browsing experience and frustrating users.

Valuable Insights

• In the Moda - Elegant Women’s Accessories Mobile App project, research showed that shoppers valued fast image previews, color variety options, and straightforward checkout over advanced features.

Major Findings

• 63% Of managers lacked a real-time view of occupancy

  Manual tracking caused frequent errors and poor planning, making occupancy status unclear for managers.

• 58% Of tenant requests went unresolved within 48h

  Without central tracking, requests were delayed, leaving tenants dissatisfied and response times slower.

Our Solutions

• We streamlined the shopping flow by designing a product-first interface with clear imagery, vertical layouts, and simplified purchase actions. This reduced confusion, supported trust, and helped users complete their purchases faster.

Key Highlights

• Visual-First Layout

  Full-size product imagery was prioritized over text-heavy blocks, improving browsing confidence.

• One-Tap Checkout

  Placing the buy button near key product details reduced friction and allowed users to complete purchases faster.

Project Result

• The redesigned Moda - Elegant Women’s Accessories Mobile App example, increased purchase confidence, lowered cart abandonment, and improved conversion rates by optimizing the checkout experience.

Key Efficiency Gains

• +41% Product engagement

  Users interacted more with color options and image previews compared to the previous version.