Evalus AB Testing - SaaS & UX UI Design

“

To optimize products, for us is crucial that the app is integrated with analytics tools, provides deep data, and offers flexible testing.

Jonathan Pierce, Founder & CEO of Evalus

Jonathan Pierce

Founder & CEO of Evalus

iPhone screenshot showing SaaS product UI, highlighting mobile UX/UI and branding.

About the project

Evalus Platform is a comprehensive solution that enables businesses to experiment with content and audiences at scale, analyze data from multiple sources, and optimize customer experiences through validation tools.

  • Project

    Evalus


  • Category

    AB Testing


  • Location

    New York, USA


  • Year

    2025


  • Mobile App Design | UX & UI Design

    Mobile App Design | UX & UI Design

  • Smartphone screenshot demonstrating UI/UX design or A/B test variations.

    IOS App Design | UX & UI Design

Process → 4 steps

How we streamlined our Design process

  • We started the Evalus AB Testing - SaaS project by focusing on a clear discovery phase, gathering inputs from teams and potential users.

    Based on this, we created a strategic plan aligned with UX objectives and traffic growth. In the design stage, we translated insights into clear Evalus AB Testing - SaaS ui / ux solutions optimized for AB Testing. Finally, we implemented and tested features to validate decisions before release.

  • “

    Evaluating the testing workflow uncovered usability issues, leading us to optimize the platform’s structure.

    Jack L., CEO

    Jack L.

    CEO

  • “

    We prioritize a flexible and scalable interface system that seamlessly adapts to future demands.

    Victoria P., Team Lead

    Victoria P.

    Team Lead

  • “

    Brainstorming revealed the importance of improving, refining and streamlining the testing workflow.

    Stan D., Project manager

    Stan D.

    Project manager

  • Screenshot of a SaaS user interface displaying A/B testing metrics and data visualization.

    UX Architecture Studio | UX & UI Design

  • Screenshot of the Evalus SaaS interface, showing UI elements and data display relevant to A/B testing.

    Business Development Dashboard | UX & UI Design

User Feedback & Analysis

User feedback & key Insights

  • User feedback highlighted a need for faster test setup and simpler navigation. Most users appreciated the clarity of Evalus UX and the onboarding flow. Key insights showed improved engagement with dashboards that visualized test performance. Mobile-first improvements led to a drop in user churn.

Key questions from the interview

    • 82% - Agreed

      Has the platform improved decisions?

    • 32% - Confusing

      Is the interface of the new platform intuitive and easy to navigate?

    • 74% - Agreed

      Would you suggest this platform?

    • 60% - Essential

      Do you find A/B testing helpful for improving user experience and conversions?

    • Screenshot of the SaaS interface, showing text and font design elements for the UI/UX case study.

      UX Design Services | UX & UI Design

    • Screenshot or graphic showing design elements and data metrics for Evalus SaaS A/B testing.

      Product Service Development | UX & UI Design

    System Usability Score

    Usability assessment based on Feedback

    • We ran moderated sessions to collect real usage data from test users. Key metrics included satisfaction rate, error frequency, and time on task. The Evalus platform scored 73 – Excellent in the SUS (System Usability Scale) test.

    Key questions from the interview

      • Group A - 60%

        Was the platform easy to understand and navigate on your first use?

      • Group B - 82%

        Did the platform allow you to complete tasks efficiently without unnecessary complexity?

      • Group C - 44%

        Did the platform allow you to complete tasks efficiently without unnecessary complexity?

      • Screenshot of a SaaS dashboard showing UX/UI design A/B testing results, potentially with a meter visualization.

        Review UX | UX & UI Design

      • Mobile view of Evalus SaaS UI/UX design for A/B testing case study.

        Mobile UX Design | UX & UI Design

      Typography and Color palette

      Mix of brand identity and trendy Colors

      • Our visual approach focused on creating clarity and contrast in the Evalus AB Testing - SaaS example. We used Montserrat because of its clean and modern feel, supporting content readability without distraction.

        The color palette mixes bright red for high-attention UI states and light green for positive feedback and conversion triggers. These choices help guide users visually while supporting accessibility. Each color supports brand recognition and traffic behavior tracking.

      • Screenshot of a UI element showing a meter with performance numbers, relevant to SaaS A/B testing design.

        Product Development Consulting Services | UX & UI Design

      • Evalus branded tote bag featuring logo and motto "Test, Improve".

        Product Development Service | UX & UI Design

      Website

      Increase conversions by effective Landing

      • We built the Evalus landing with a structure that directs users toward key actions fast. Primary CTA placement and optimized copy helped increase click-through rates. AB Testing options were clearly presented to lower bounce rates and improve sign-ups. We also tracked scroll depth and interaction to refine conversion paths.

      • UI screenshot of the Evalus A/B testing SAAS platform featuring data visualization meters.

        UX Web Design | UX & UI Design

      • Screenshot of the Evalus SaaS interface on a laptop.

        Web UI Design | UX & UI Design

      Mobile application

      Optimized testing on Mobile device

      • The Evalus UX/UI on mobile was designed for simplified flow and visibility. We reduced unnecessary elements to speed up task completion. All AB Testing features remained available without compromising performance.

      Key Features

        • Ongoing tests

          Track progress, review insights, and optimize experiments for better results.

        • Test insights

          Access detailed analytics and performance metrics to evaluate results, identify patterns, and make data-driven decisions.

        • Onboarding

          Seamless mobile onboarding guides users step-by-step, ensuring a smooth and intuitive first experience effortlessly.

        • Screenshot of the Evalus SAAS application UI/UX on a mobile device.

          UI Mobile Design | UX & UI Design

        • Screenshot of the Evalus SaaS interface on a digital display screen, featuring a house visual.

          New Product Development Services | UX & UI Design

        Result

        What we have nimbly already Accomplished

        • We completed the full redesign and implementation cycle for Evalus in under 8 weeks. Core platform features were launched and validated across three user segments. Positive responses were recorded across engagement and usability metrics.

        • “

          Integration of analytics tools and flexible testing improved our optimization process and deepened data insights.

          Jonathan Pierce, Founder & CEO of Evalus

          Jonathan Pierce

          Founder & CEO of Evalus

        Key Efficiency Gain

          • Active users increased by 37%

            The new UI led to higher session time and lower drop-off rate. Most new users converted after first contact with the optimized landing screen.

          • Screenshot of the Evalus A/B testing SaaS platform interface design.

            SaaS Development | UX & UI Design

          • Mobile UX/UI design screenshot for Evalus, featuring "Simplicity For Every Solutions".

            User Experience Service | UX & UI Design

          Next Iteration

          Enhancing features for Future Growth

          • We plan to expand Evalus functionality for better adaptability on tablets. This includes layout optimization, input handling, and screen responsiveness. Additional features for analytics integration are under review.

          • “

            After analyzing our users' devices, our next step is enhancing tablet adaptability for a seamless experience.

            Jonathan Pierce, Founder & CEO of Evalus

            Jonathan Pierce

            Founder & CEO of Evalus

          • Screenshot of the Evalus SaaS UX/UI, displaying a diagram with performance metrics.

            Minimum Viable Product Development | UX & UI Design

          Shall we chat?

          [email protected]

          Let’s

          Image

          talk

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