Evalus AB Testing - SaaS & UX UI Design
To optimize products, for us is crucial that the app is integrated with analytics tools, provides deep data, and offers flexible testing.
Jonathan Pierce
Founder & CEO of Evalus
About the project
Evalus Platform is a comprehensive solution that enables businesses to experiment with content and audiences at scale, analyze data from multiple sources, and optimize customer experiences through validation tools.
Project
Evalus
Category
AB Testing
Location
New York, USA
Year
2025
Mobile App Design | UX & UI Design
IOS App Design | UX & UI Design
Process → 4 steps
How we streamlined our Design process
We started the Evalus AB Testing - SaaS project by focusing on a clear discovery phase, gathering inputs from teams and potential users.
Based on this, we created a strategic plan aligned with UX objectives and traffic growth. In the design stage, we translated insights into clear Evalus AB Testing - SaaS ui / ux solutions optimized for AB Testing. Finally, we implemented and tested features to validate decisions before release.
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Evaluating the testing workflow uncovered usability issues, leading us to optimize the platform’s structure.
Jack L.
CEO
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We prioritize a flexible and scalable interface system that seamlessly adapts to future demands.
Victoria P.
Team Lead
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Brainstorming revealed the importance of improving, refining and streamlining the testing workflow.
Stan D.
Project manager
UX Architecture Studio | UX & UI Design
Business Development Dashboard | UX & UI Design
User Feedback & Analysis
User feedback & key Insights
User feedback highlighted a need for faster test setup and simpler navigation. Most users appreciated the clarity of Evalus UX and the onboarding flow. Key insights showed improved engagement with dashboards that visualized test performance. Mobile-first improvements led to a drop in user churn.
Key questions from the interview
82% - Agreed
Has the platform improved decisions?
32% - Confusing
Is the interface of the new platform intuitive and easy to navigate?
74% - Agreed
Would you suggest this platform?
60% - Essential
Do you find A/B testing helpful for improving user experience and conversions?
UX Design Services | UX & UI Design
Product Service Development | UX & UI Design
System Usability Score
Usability assessment based on Feedback
We ran moderated sessions to collect real usage data from test users. Key metrics included satisfaction rate, error frequency, and time on task. The Evalus platform scored 73 – Excellent in the SUS (System Usability Scale) test.
Key questions from the interview
Group A - 60%
Was the platform easy to understand and navigate on your first use?
Group B - 82%
Did the platform allow you to complete tasks efficiently without unnecessary complexity?
Group C - 44%
Did the platform allow you to complete tasks efficiently without unnecessary complexity?
Review UX | UX & UI Design
Mobile UX Design | UX & UI Design
Typography and Color palette
Mix of brand identity and trendy Colors
Our visual approach focused on creating clarity and contrast in the Evalus AB Testing - SaaS example. We used Montserrat because of its clean and modern feel, supporting content readability without distraction.
The color palette mixes bright red for high-attention UI states and light green for positive feedback and conversion triggers. These choices help guide users visually while supporting accessibility. Each color supports brand recognition and traffic behavior tracking.
Product Development Consulting Services | UX & UI Design
Product Development Service | UX & UI Design
Website
Increase conversions by effective Landing
We built the Evalus landing with a structure that directs users toward key actions fast. Primary CTA placement and optimized copy helped increase click-through rates. AB Testing options were clearly presented to lower bounce rates and improve sign-ups. We also tracked scroll depth and interaction to refine conversion paths.
UX Web Design | UX & UI Design
Web UI Design | UX & UI Design
Mobile application
Optimized testing on Mobile device
The Evalus UX/UI on mobile was designed for simplified flow and visibility. We reduced unnecessary elements to speed up task completion. All AB Testing features remained available without compromising performance.
Key Features
Ongoing tests
Track progress, review insights, and optimize experiments for better results.
Test insights
Access detailed analytics and performance metrics to evaluate results, identify patterns, and make data-driven decisions.
Onboarding
Seamless mobile onboarding guides users step-by-step, ensuring a smooth and intuitive first experience effortlessly.
UI Mobile Design | UX & UI Design
New Product Development Services | UX & UI Design
Result
What we have nimbly already Accomplished
We completed the full redesign and implementation cycle for Evalus in under 8 weeks. Core platform features were launched and validated across three user segments. Positive responses were recorded across engagement and usability metrics.
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Integration of analytics tools and flexible testing improved our optimization process and deepened data insights.
Jonathan Pierce
Founder & CEO of Evalus
Key Efficiency Gain
Active users increased by 37%
The new UI led to higher session time and lower drop-off rate. Most new users converted after first contact with the optimized landing screen.
SaaS Development | UX & UI Design
User Experience Service | UX & UI Design
Next Iteration
Enhancing features for Future Growth
We plan to expand Evalus functionality for better adaptability on tablets. This includes layout optimization, input handling, and screen responsiveness. Additional features for analytics integration are under review.
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After analyzing our users' devices, our next step is enhancing tablet adaptability for a seamless experience.
Jonathan Pierce
Founder & CEO of Evalus
Minimum Viable Product Development | UX & UI Design
Shall we chat?
[email protected]Let’s

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Let’s

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