Evalus AB Testing - SaaS & UX UI Design

Process → 4 steps

How we streamlined our Design process

• We started the Evalus AB Testing - SaaS project by focusing on a clear discovery phase, gathering inputs from teams and potential users.
  
  Based on this, we created a strategic plan aligned with UX objectives and traffic growth. In the design stage, we translated insights into clear Evalus AB Testing - SaaS ui / ux solutions optimized for AB Testing. Finally, we implemented and tested features to validate decisions before release.

User Feedback & Analysis

User feedback & key Insights

• User feedback highlighted a need for faster test setup and simpler navigation. Most users appreciated the clarity of Evalus UX and the onboarding flow. Key insights showed improved engagement with dashboards that visualized test performance. Mobile-first improvements led to a drop in user churn.

Key questions from the interview

• 82% - Agreed

  Has the platform improved decisions?

• 32% - Confusing

  Is the interface of the new platform intuitive and easy to navigate?

• 74% - Agreed

  Would you suggest this platform?

• 60% - Essential

  Do you find A/B testing helpful for improving user experience and conversions?

System Usability Score

Usability assessment based on Feedback

• We ran moderated sessions to collect real usage data from test users. Key metrics included satisfaction rate, error frequency, and time on task. The Evalus platform scored 73 – Excellent in the SUS (System Usability Scale) test.

Key questions from the interview

• Group A - 60%

  Was the platform easy to understand and navigate on your first use?

• Group B - 82%

  Did the platform allow you to complete tasks efficiently without unnecessary complexity?

• Group C - 44%

  Did the platform allow you to complete tasks efficiently without unnecessary complexity?

Typography and Color palette

Mix of brand identity and trendy Colors

• Our visual approach focused on creating clarity and contrast in the Evalus AB Testing - SaaS example. We used Montserrat because of its clean and modern feel, supporting content readability without distraction.
  
  The color palette mixes bright red for high-attention UI states and light green for positive feedback and conversion triggers. These choices help guide users visually while supporting accessibility. Each color supports brand recognition and traffic behavior tracking.

Website

Increase conversions by effective Landing

• We built the Evalus landing with a structure that directs users toward key actions fast. Primary CTA placement and optimized copy helped increase click-through rates. AB Testing options were clearly presented to lower bounce rates and improve sign-ups. We also tracked scroll depth and interaction to refine conversion paths.

Mobile application

Optimized testing on Mobile device

• The Evalus UX/UI on mobile was designed for simplified flow and visibility. We reduced unnecessary elements to speed up task completion. All AB Testing features remained available without compromising performance.

Key Features

• Ongoing tests

  Track progress, review insights, and optimize experiments for better results.

• Test insights

  Access detailed analytics and performance metrics to evaluate results, identify patterns, and make data-driven decisions.

• Onboarding

  Seamless mobile onboarding guides users step-by-step, ensuring a smooth and intuitive first experience effortlessly.

Result

What we have nimbly already Accomplished

• We completed the full redesign and implementation cycle for Evalus in under 8 weeks. Core platform features were launched and validated across three user segments. Positive responses were recorded across engagement and usability metrics.

Key Efficiency Gain

• Active users increased by 37%

  The new UI led to higher session time and lower drop-off rate. Most new users converted after first contact with the optimized landing screen.

Next Iteration

Enhancing features for Future Growth

• We plan to expand Evalus functionality for better adaptability on tablets. This includes layout optimization, input handling, and screen responsiveness. Additional features for analytics integration are under review.