FinAssist - Personal Finance Assistant & UX UI Design

Design process

Challenge

• In order to proceed, we are required to analyze multiple possibilities for creating diverse financial products, conduct comprehensive market research, and strategically plan for our team's next steps. 



  In addition, we must develop a visual component, incorporating detailed analytics, user testing, surveys, and prototypes, to ensure the highest quality of output. Ultimately, our objective is to construct four distinct platforms, each tailored to a specific use case.

Financial Assistant

• FinAssist - Personal Finance Assistant is designed for financial management and assisting users in finding financial solutions. It has various functions related to personal finance management, including expense tracking, budgeting, bill reminders, financial transaction reports, and more.

  In addition, the mobile app with a financial assistant can use savings tools such as rounding up to the nearest amount and transferring funds to savings accounts with better interest rates.

  The application has a simple and intuitive interface that allows users to easily find their budget and track their finances. It can also suggest possible investment options and investments based on financial goals and risk profiles.

UI Design

Personal Offers

• In general, a mobile app with a financial assistant is a convenient and efficient tool for managing personal finances and helping users achieve their financial goals.

Clients

Gaining clarity through research

• To better understand the client's needs and goals, our team conducted a series of interviews and consultations to gather more information about the client's business model and target audience. Through this process, we were able to gain an understanding of the client's specific pain points and goals and develop a tailored approach to achieve their objectives.


  Throughout the development process, our team maintained open communication with the client, providing regular updates on the progress of work and requesting feedback to ensure that the project is on track and meets their expectations.

Interesting research

• Only 9% of users will stay on a mobile site or app that doesn't meet their needs. According to research, 66% of consumers will respond to this with negative actions, namely:

• 40%

  are unlikely to ever revisit a mobile site or app that disappointed them — highlighting the critical importance of delivering a seamless and intuitive user experience from the very first interaction.

• 28%

  are unlikely to ever purchase from that brand, emphasizing how a poor digital experience can directly impact customer loyalty and revenue.

• 29%

  will go to a competitor's site or app to find what they need, making it crucial for businesses to prioritize usability and performance to stay competitive.

UI Design

Voice Assistant

• Users can use voice commands to check the balance of their cryptocurrency, view their latest transactions, and even initiate transfers to other wallets or accounts. This hands-free functionality enhances convenience, especially while multitasking or on the go.
  
  By integrating smart voice technology, the app provides a seamless and intuitive user experience that caters to both beginners and experienced crypto users.

Solutions

Validating ideas to build the best experience

• Once the team has created 4 different scenarios for financial mobile applications, we review the results with the client and choose the most promising scenario for further development. The team considers feedback and analytics from prototype testing to make a final decision on which application to pursue.


  Once the team has decided on the best scenario, they can move into the active development phase of the application, which involves creating more detailed screen layouts and designs. This phase brings the team closer to the final product, which will incorporate user feedback and ensure the app is optimized for a seamless user experience.

Key Features Financial Banking

• FinAssist - Personal Finance Assistant example provides various features for convenient financial management on users' mobile devices. It allows users to check account balances, make instant transfers, pay bills, and view transaction history. Additionally, many apps provide budgeting features, spending analytics, and investment opportunities to ensure full control over financial activities on the go.

• Personal Finance Hub

  With this application, users can view their balance, check transactions, transfer money to other accounts, and pay for goods and services. It also offers the ability to track current currency rates, buy and sell currency, and invest money in stocks and other financial instruments.

• Easily manage finances

  Additionally, the application can provide users with information about banking services such as loans, mortgages, deposits, and insurance. Users can easily manage their finances on their mobile devices without visiting bank branches and save their time.

Interesting Research

Speed motivates, hesitation extinguishes drive

• In addition to managing expenses and income, the app also provides an investment feature. Using artificial intelligence, the app analyzes the market and recommends investment opportunities based on the user's financial history.

• 29%

  of users will immediately open another website or app if the first one doesn't meet their needs. This behavior underscores how critical it is to deliver value quickly, with intuitive navigation and clear content from the initial touchpoint.

• 70%

  did so due to the long loading time of the abandoned app. Slow performance not only frustrates users but also significantly increases the chances of churn, highlighting the need for speed-optimized and responsive mobile experiences.

AI Financial Assistant

• This is a financial mobile banking assistant app that allows users to manage all of their personal bank accounts in one place.

• Complete toolkit for financial growth

  It provides various features, including expense tracking, payment notifications, account management, budgeting, and investing. Users can set up notifications for balance and transaction changes, set spending limits, and customize expense categories.

• Personal finance management

  It also enables investing in various financial instruments and tracking their performance. With this app, users can manage their finances more efficiently, monitor their expenses and savings, and save time on managing multiple bank accounts.

UI Design

AI capabilities

• In addition to managing expenses and income, the app also provides an investment feature. Using artificial intelligence, the app analyzes the market and recommends investment opportunities based on the user's financial history.

Result

Client satisfaction through expert delivery

• We reviewed the results with the client and selected the most promising scenario for further development. The team considered feedback and analytics to make a final decision on the choice of the application. The client was satisfied with the team's results as we were able to meet all of their requirements, goals, and expectations. Currently, the client is developing one of the applications presented with the help of a development team.
  
  Our team demonstrated a high level of professionalism to create a mobile application that meets the needs and expectations of the user.