QuickBooks – CRM Management Dashboard & UX UI Design

We needed a smart, clean CRM interface that helps teams manage leads, track interactions, and boost sales without the clutter.

Michael Turner, Product Owner, QuickBooks

Michael Turner

Product Owner, QuickBooks

Screenshot of a manufacturing ERP web application interface on a mobile device.

About the project

QuickBooks simplifies CRM by helping teams manage clients, automate tasks and track sales clearly.

  • Client

    Finance, CRM, Management


  • Location

    San Francisco, USA


  • Date

    2024


  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

Logo Design

Our Logo Design Process

  • During the brand development, the team focused on a clean and bold typeface to represent QuickBooks – CRM Management Dashboard project reliability and professionalism. This approach created a simple, memorable logo that clearly reflects the CRM management focus.

    The logo is designed to scale well and stay recognizable across various formats, ensuring consistent brand presence.

  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

  • Financial Software Development | UX & UI Design

    Financial Software Development | UX & UI Design

Strategy

The path we chose for the project

  • For the QuickBooks – CRM Management Dashboard ui / ux, we focused on clear design to improve lead and client data management. Using user feedback and stakeholder input, we prioritized features that streamline workflows and boost team productivity.

    The design process was iterative, with modular layouts and automation to simplify tasks. This QuickBooks – CRM Management Dashboard example balances functionality and ease of use, supporting better user engagement and retention.

  • Financial Software Development Company | UX & UI Design

    Financial Software Development Company | UX & UI Design

  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

Problem and Solution

Real Problems, Real Solutions

  • QuickBooks is a finance and CRM platform designed to simplify business operations. The challenge was to improve usability, automate tasks and enhance financial visibility for small teams.

    Our redesign focused on clear, modern UX/UI supporting fast, confident decisions. This QuickBooks CRM project improves workflow and user satisfaction.

  • Problem

    Small businesses often face complex accounting tools overloaded with features but lacking clarity. Managing finances and client interactions becomes overwhelming, leading to inefficiencies.

  • Solution

    QuickBooks redesigned its platform with a clean, intuitive dashboard focused on clarity and speed. Streamlined UX and smart automation help teams manage finances, clients and subscriptions in one seamless interface.

  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

  • Financial Software Development Services | UX & UI Design

    Financial Software Development Services | UX & UI Design

  • Financial Software Developer | UX & UI Design

    Financial Software Developer | UX & UI Design

Mobile app

Seamlessly Adaptive Design

  • Our QuickBooks project focuses on creating a clear, user-friendly mobile app for managing finance and CRM tasks. The app streamlines payments, subscriptions and financial tracking with an intuitive interface designed for fast actions and easy navigation.

    The design emphasizes smooth workflows and visual clarity, helping users manage their finances with confidence. This QuickBooks example highlights our UX/UI approach to improving user satisfaction and engagement through simple, effective tools.

  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

  • Financial Services Software Development | UX & UI Design

    Financial Services Software Development | UX & UI Design

  • Financial Services Software Solutions | UX & UI Design

    Financial Services Software Solutions | UX & UI Design

Branding

Smart. Bold. Recognizable.

  • We developed the QuickBooks CRM project brand to be functional and recognizable across all digital touchpoints. The identity uses clear visuals, bold contrast and modular layouts to reflect the platform’s focus on structure and finance.

    As part of the branding campaign, we designed assets for social media, mobile displays and internal dashboards. This QuickBooks CRM example maintains consistent UX/UI logic, increasing user trust and improving retention across business platforms.

  • design ux branding  finance SAAS corporate development Web Mobile app uı

    design ux branding finance SAAS corporate development Web Mobile app uı

  • QuickBooks - Finance Service Management | UX & UI Design

    QuickBooks - Finance Service Management | UX & UI Design

Key Metrics & Impact

    • Unified Ecosystem Look

      Every brand element - from digital screens to printed materials - uses a consistent visual language. It creates a seamless user and brand experience across touchpoints.

    • Striking Contrast & Fresh Colors

      The black, white and vibrant lime green color palette is eye-catching, modern and easy to recognize. It brings freshness to a typically dull finance space.

    • Geometric Precision = Visual Trust

      Minimalist layouts, grid-based composition and clean typography build instant credibility. The design feels intelligent and secure - exactly what finance software needs.

    • Finance AI | UX & UI Design

      Finance AI | UX & UI Design

    • AI Finance | UX & UI Design

      AI Finance | UX & UI Design

    Result

    Growth Backed by Data

    • The QuickBooks CRM project resulted in a streamlined financial interface that simplifies lead tracking, automates recurring payments and clarifies data flow. The new structure improved mobile usability, reduced friction in key flows and helped teams navigate with greater speed and accuracy.

      This redesign led to stronger engagement, reduced churn and higher user satisfaction. By refining dashboard UX/UI, we enabled better control over data and allowed sales teams to focus on productivity and real-time decision-making.

    • Finance Artificial Intelligence | UX & UI Design

      Finance Artificial Intelligence | UX & UI Design

    • Using Artificial Intelligence In Finance | UX & UI Design

      Using Artificial Intelligence In Finance | UX & UI Design

    • QuickBooks - Finance Service Management

      QuickBooks - Finance Service Management

    Next steps

    Future Collaboration Roadmap

    • To ensure long-term success, our team implemented a structured support system for the QuickBooks platform. We continue to monitor user feedback, optimize performance and release updates aligned with evolving business needs. With scalable infrastructure and dedicated technical assistance, QuickBooks remains stable, secure and ready to grow with its users.

    • QuickBooks - Finance Service Management | UX & UI Design

      QuickBooks - Finance Service Management | UX & UI Design

    • QuickBooks - Finance Service Management | UX & UI Design

      QuickBooks - Finance Service Management | UX & UI Design

    • AI In Corporate Finance | UX & UI Design

      AI In Corporate Finance | UX & UI Design

    • AI For Finance | UX & UI Design

      AI For Finance | UX & UI Design

    Shall we chat?

    [email protected]

    Let’s

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    talk

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