SparkCause - Fundraising SaaS & UX UI Design

Strategic Plan

Building a stronger future together

User Insights

User voices shaping better future experiences

• User interviews revealed friction points in campaign setup and donation flow. Many users wanted more control and clarity while launching or contributing to campaigns. These insights helped inform improvements across the SparkCause - Fundraising SaaS ui / ux, especially in dashboard clarity and donation feedback loops.

Key Insights

• 62% – Filter

  Users reported features that help donors and communities find and support campaigns.

• 48% – Checkout

  Users described the donation process could be improved to encourage more effective contributions.

• 75% – Forms

  Respondents reported the challenges they faced when creating campaigns on existing crowdfunding platforms.

Problem and solution

From Issues to innovative solution

• Users struggled with fragmented interfaces and unclear donation journeys. Many first-time campaign creators found the setup process confusing.

Solutions

• SparkCause - Fundraising SaaS example focuses on removing entry barriers and improving the conversion path for both creators and donors.

• 01 – Easy setup supports long-term use

  We optimize the mobile app with step-by-step instructions, ensuring easy setup and user retention.

• 02 – Consistent access across platforms

  Our multiplatform design ensures seamless accessibility, allowing users to manage campaigns anytime, anywhere.

Mobile app

Intuitive design for enhanced mobile interactions

• The SparkCause - Fundraising SaaS project mobile interface was designed for ease of use with simplified layouts and clear action points. We streamline onboarding with intuitive steps, ensuring a smooth and efficient user experience. Actions like creating a campaign or donating now require fewer taps, improving completion rates on mobile.

Key Features

• Guided Start

  The onboarding screen ensures a smooth start with clear steps and intuitive guidance.

• Seamless Giving

  Our mobile app offers real-time tracking, seamless donations, and intuitive campaign management tools.

• Insightful Metrics

  The analytics screen provides clear insights, tracking campaign performance and donor engagement effectively.

System Usability Score

Improving user journeys with usability insights

• Our post-launch usability testing showed a SUS score of 82, which qualifies as excellent. 72% of respondents gave positive answers, while 7% were neutral or unsure. These results validate the clarity and accessibility of the SparkCause UI design.

Key questions from the interview

• Group A – 42%

  Did the platform provide clear guidance and feedback throughout your experience?

• Group B – 76%

  Was the platform's interface clear, easy to navigate, and simple to fully understand?

• Group C – 94%

  Did you find the fundraising campaign setup process intuitive and easy to complete?

Typography and color

Typography that strengthens brand communication

• We selected Red Hat Display for its clarity and adaptability across devices. The font supports the platform’s goal of building trust and transparency in crowdfunding donations.

  Bright colors were used to draw attention to key actions while reinforcing emotional engagement. Our design choices focus on clarity without overwhelming users. Overall, the combination strengthens the SparkCause identity across campaign pages and dashboards.

Landing page

Designing an engaging impactful experience

• The SparkCause landing page focuses on guiding different user groups –campaign creators, donors, and organizations – toward action. Clear CTAs and minimal distractions drive traffic to registration and donation funnels.

  Testimonials and real-time campaign highlights build trust and urgency. The layout is responsive and prioritizes mobile-first access.

Result

Your impact, tracked and visualized clearly

• By implementing our solution, donor engagement increased significantly, driving successful campaigns and higher donations.

Key Efficiency Gains

• +68% increase in user engagement

  This was driven by simplified donation flows, clearer CTAs, and better mobile usability across SparkCause UX/UI.

• +36% increase in the number of regular users

  Consistent experience across platforms and improved onboarding encouraged users to return and participate in multiple campaigns.

Next steps

Progressing forward with defined milestones

• Our next step is optimizing the platform for seamless global localization and accessibility. Expanding multilingual support will enhance engagement and usability for diverse users worldwide.