Tenancy - Property SaaS & UX UI Design

Logo Design

How we create the Tenancy Logo

• For Tenancy - Property SaaS example, the design team combined two overlapping circles to symbolize connection and organization, reflecting how the app brings landlords and tenants together in one unified space.
  
  The minimal, modern logo scales perfectly, staying clear and recognizable from mobile icons to desktop docks, ensuring strong brand presence across all platforms.

Strategic Plan

Design decisions from the inside

• Collaboration across roles revealed key management and tracking pain points. Insights from user feedback and team analysis led to prioritizing automated solutions, ensuring smoother rental operations and efficient oversight.

User profile

Understanding User Needs

• This section presents a rental agent’s key challenges, goals, and motivations, highlighting needs like organized tenant data and efficient tracking. Engagement insights show how interactive tools boost productivity, ensuring Tenancy’s solutions match real user requirements.

• Problems

  Users find it hard to track rental payments and tenant information effectively, and struggling with tenant data organization.

• Goals

  People want to quickly access tenant details in one place, and use reminders to make rent tracking easier.

Key insights

• 83% - Motivated

  Efficiency motivates users to manage better.

• 78% - Engagement

  Interactive tools keep people engaged and simplify property management tasks.

User Discussions & Insights

Key questions revealing barriers to efficiency

• In the discovery phase of the project, structured interviews were conducted with property managers and landlords to identify key pain points in rent collection and management workflows. These insights informed priorities for automating tasks and improving overall efficiency.

Key questions from the interview

• 45% – Manual tracking issues

  What is the biggest obstacle in automating rent collection and improving property management efficiency?

• 10 hours – Manual rent collection

  How much time is spent managing properties manually each week?

Mobile app

All your properties at a glance

• This section showcases how Tenancy - Property SaaS project lets users quickly view property locations on a map, check lease status, track properties meeting key parameters, and browse detailed listings in an intuitive mobile interface.
  
  Interactive maps, clear statistics, and rich visuals make property management easy and efficient.

Problem and Solution

Turning challenges into solutions

• The team uncovered a key issue: manually tracking rent payments led to delays and inefficiencies, making it hard for property managers to keep operations smooth and timely.

• Problem

  How can we reduce delays and simplify the tracking of rent payments for better operational efficiency?

• Solution 1

  Integrated automated rent tracking with a property map to streamline operations and boost efficiency.

• Solution 2

  Added a property map and automated rent collection, improving tracking accuracy and operational flow.

Mobile app

On-the-Go Management

• The Tenancy - Property SaaS ui / ux is designed to put complete control of your property portfolio at your fingertips. Effortlessly view and filter properties, track tenant progress, and explore locations with an interactive map.
  
  From real-time updates on available units to easy tenant communication, every feature ensures landlords and managers can stay productive and responsive anywhere, anytime.

Key Feautures

• Interactive Map

  Explore and manage property locations easily with an integrated, interactive map.

• Property Overview

  Instantly see how many properties meet your criteria with a clear, image-driven summary.

• Tenant Management

  Quickly track leasing progress and connect with tenants through streamlined app tools.

System usability score

Improving System Usability

• To evaluate how well the product meets user expectations, the team conducted structured usability testing across three user groups. The process focused on how easy, intuitive, and efficient the property management experience felt in real scenarios.

Key questions from the interview

• Yes - 54%

  Does the system simplify property management and improve daily workflow?

• Efficiency - 42%

  How effectively does the system simplify property management and improve workflow?

• Yes - 83%

  Would you recommend this app based on its efficiency, usability, and overall performance?

Branding

Branding & Collateral

• Tenancy’s branding extends beyond the app, bringing a cohesive and professional look to every detail. This unified visual identity strengthens trust, ensures recognition, and conveys the platform’s dedication to organized, effective property management.

Landing page

The Tenancy First Impression

• Our landing page was crafted to simplify the complexities of property management and engage users from their first visit. By focusing on a clean layout, intuitive navigation, and compelling visuals, we highlight the key features of our tenancy management platform.
  
  The design showcases how Tenancy automates rent collection, provides insightful property data, and streamlines management processes presented in a way that builds trust and encourages users to explore the product further.

Typography and color

Visual Design

• For Tenancy, we crafted a typography and color system designed to communicate professionalism and trust, essential for a property management platform. The selected typeface balances modern aesthetics with high readability across interfaces, while the color palette of warm oranges and refined neutrals adds energy and warmth without compromising clarity.

Result

Achieving measurable impact

• The result was a significant increase in efficiency, faster processes, and enhanced tenant satisfaction and communication overall.

Performance Summary

• +36% boost in conversions

  Automation boosts conversions by streamlining tasks and simplifying workflows.

Next steps

Coming Up

• Having delivered key milestones — from the core dashboard to the mobile app and landing page — the team and Tenancy leadership outlined the next initiatives to enhance the platform’s versatility and user experience across devices.