Travel Service - Mobile App & UX UI Design

Challenge

Tackling user needs and performance demands

• One of the main challenges in this project was to create an intuitive and attractive user interface that would satisfy a variety of user needs and preferences.
  
  This included developing a flexible filter system for travel searches, integrating with various maps and navigation services, and ensuring reliable and fast data synchronization with the server to share photos and experiences in real time. In addition, it was important to consider the usability of the app in different travel environments, including the availability of offline features.

Design Process

Strategy

• To address these challenges, we applied an iterative development process that included user requirements research, prototyping, testing, and optimization. We began by identifying key user scenarios and compiling a list of functional requirements. We then developed interface sketches and moved on to creating interactive prototypes.
  
  In general, our approach was focused on creating a user-friendly, adaptive and reliable application that makes it as easy as possible for users to plan and organize their trips.

Timeline

• The approach was iterative and we constantly improved various aspects of the application.

• 01 - Strategy

  During this phase, we define project goals, analyze the target audience, and align business requirements with user needs. We also take closer look into main interactions and patterns to further avoid user experience issues. This phase set the overall vision and roadmap for app development.

• 02 - Discovery

  We brainstormed, hosted deep user research, competitor analysis, and collected insights. We created user journeys, conducted interviews and prioritized ease of use and functionality of the product we designed.

• 03 - Solution

  In the final phase, we developed wireframes based on user flows, designed UI concepts, and created interactive prototypes and a design system. We also tested and iterated based on feedback to deliver a polished and functional travel app.

Color palette and typography

Mission reflected in the visuals

• The color scheme we used is highly contrasting, making it easy to highlight details. The yellow brings energy, optimism, and attention to key interactive elements, while the black provides strong contrast and elegance, ensuring readability and a modern look.
  
  The typography is based on the Gilroy font with a friendly yet professional vibe. In addition to the color pallet, this font only further creates the sense of professionalism yet style. We took the lifestyle of travelers into account, so the sleek and drastic look allows to quickly pay attention to the details when a traveler is on the go.

Flow Map

User Flow

• The main emphasis was on an easy travel search process and seamless interaction with the app while traveling, ensuring users could quickly find relevant trips, access essential features on the go, and enjoy a stress-free experience regardless of their location or internet connection.

Core Function

Looking for best trip

• The travel search functionality based on preferences allows users to find ideal tours and routes based on their hobbies and interests.

The system analyzes the user's specified preferences, such as types of activities, geographic preferences, budget, and travel time, to suggest the most suitable options. Search results can be filtered and sorted by various parameters, making the selection process easier and helping users find the perfect travel experience that meets their expectations and needs.

Key Insight

• Smart filters

  User-friendly search parameter filter for finding trips that match your preferences and requirements.

• Tailored results

  Advanced search algorithms help you quickly find the best fit for your budget and interests.

• Editable itinerary

  See a detailed plan of your journey and modify it according to your needs.

Core Function

Find cool places

• The photo hotspot search functionality allows users to discover unique and picturesque locations for creating unforgettable photos. 

The app suggests nearby locations based on geolocation and travel community recommendations. Users can share photos, get feedback, and be inspired by others, promoting a friendly community and experience exchange.

Key Insight

• Best spot finder

  The app will help you choose the best location for shooting, offering recommendations based on scenery, lighting conditions, popularity, and user reviews so you can capture the perfect moment every time.

Core Function

Emotions and Time

• The app offers users the ability to exchange impressions and ratings of various places, creating a dynamic overview for other travelers. This helps to form a realistic idea of the places and improve trip planning for the community. 

The travel time management feature helps users optimize their schedule by taking into account distances between attractions, time for sightseeing, and individual preferences. This allows for efficient time distribution and enjoyable travel without unnecessary stress and rush.

Key Insight

• Top notch user experience

  Plan smarter, travel happier, and make unforgettable memories with personalized itineraries, real-time updates, and seamless trip organization tailored to your unique preferences.

Result

Measurable outcomes and positive impact

• Our process of working on the mobile application includes a thorough analysis of user needs and client requirements.
  
  The result of our work is a convenient and comprehensive product for traveling that helps improve the user experience and provides them with a functional tool for planning, conducting, and communicating during their trips.