VidGen - AI Video Creation & UX UI Design

Our Strategy

AI Video Generator

• We developed a strategy that prioritizes user-friendly design, real-time previews, and AI-driven automation to simplify content creation.

Valuable Insights

Key User Behavior Insights

• By integrating real-time previews and smart AI-driven animations, we ensured a seamless experience for all user levels. User testing of the VidGen - AI Video Creation ui / ux confirmed that immediate visual feedback increased satisfaction and decreased abandonment rate. Real-time responsiveness also contributed to a 28% improvement in user retention within the first week.

• 72% of users

  found traditional video creation tools overly complex and time-consuming. We responded with a streamlined interface that reduced task time by 35%.

• 60% of creators

  expressed the need for faster AI-driven image-to-video conversion. VidGen AI implemented a lightweight engine that lowered average rendering time to under 5 seconds.

• 40% gap

  in real-time preview features among competitors led us to prioritize instant feedback mechanisms. As a result, user satisfaction scores rose by 31% compared to the industry baseline.

Problem & Solution

Problem statement

• Creators face steep learning curves when working with AI video tools, struggling with limited customization, slow rendering, and complex interfaces. These barriers contribute to lower activation rates and increased early churn for most competitors.

Solutions

• The AI VidGen UX/UI was designed to simplify video creation by combining intuitive interaction patterns with AI automation. Each solution addresses specific pain points identified during user testing - streamlining editing, enhancing preview feedback, and reducing time to publish. These tools collectively improve workflow efficiency, reduce churn, and increase engagement across key user segments.

• 01 – Drag-and-drop customization

  simplifying the editing workflow with intuitive interaction. This feature increased conversion from trial to active user by 42%.

• 02 – AI-powered instant previews

  users can visualize animations in real time before finalizing their edits. It reduced editing errors and revisions by 26%, improving productivity.

• 03 – Smart animation tools

  AI-driven effects that enhance storytelling without requiring advanced skills. These tools helped reduce churn rate among new users by 18%.

Mobile app

Mobile concept for Creators

• VidGen - AI Video Creation project brings the full video generation process to creators on the go. The interface balances performance and ease-of-use for both Android and iOS. Through responsive controls and synced cloud access, users maintain consistent productivity across devices.

Key Features

• Optimized Layout

  Layout adapts to screen size and context, improving editing speed on mobile. This led to a 24% increase in mobile session duration.

• Gesture-Driven Controls

  Designed for natural input methods such as pinch, swipe, and long-press. These interactions reduced navigation friction for 68% of testers.

• Cross-Device Access

  Projects sync automatically for seamless transitions between devices. Over 70% of users cited this feature as essential to their creative workflow.

Typography and Colors

Style & Consistency

• Urbanist is a low-contrast geometric sans-serif, inspired by Modernist design and versatile for print and digital media. We selected this font for its clarity and readability in dynamic UI environments. It supports fast content scanning and maintains consistency across screen sizes.

  Color choices balance contrast for accessibility while reinforcing brand recognition through a simple primary palette.

SUS Survey

Usability testing Results

• To measure the effectiveness and usability of VidGen AI, we conducted a System Usability Scale (SUS) survey among early adopters. The platform achieved an excellent SUS score of 88%, surpassing industry benchmarks.

Key Insights

• Group A – 92%

  found the interface easy to navigate and understand. This directly influenced their decision to continue using the platform.

• Group B – 87%

  reported increased efficiency in video creation. Many noted a reduction in editing time of over 40% compared to previous tools.

• Group C – 90%

  expressed confidence in using the platform without prior training. This eliminated the need for onboarding sessions in 70% of cases.

Landing page

Conversion-Focused Design

• We designed a compelling landing page to introduce VidGen AI to the market. The AI VidGen landing page is built for conversion, guiding users from discovery to action through focused messaging and visuals. Key UX elements include call-to-action clarity, simplified content hierarchy, and responsive layout.

  We integrated social proof, real-time previews, and sample VidGen - AI Video Creation example to boost user trust and trial rates.

Finals

Project Result

• We delivered VidGen AI, an intuitive, AI-powered video generator that reduced creation time by 60%. The redesigned interface enhanced user engagement, simplified content production, and offered real-time AI previews for seamless editing.

Key Highlight

• 92% of users

  reported an improved content creation experience, citing ease of use, speed, and creative flexibility as key benefits.

Next Iteration

Evolving AI VidGen

• We are preparing for multi-platform expansion to include desktop and browser-based access for broader reach. New collaboration tools will allow teams to co-edit, review, and comment on video projects in real time. These features aim to boost session time, reduce friction in team-based creation, and improve platform stickiness.