• Home
  • Cases
  • Volkswagen Configurator - Mobile...

Volkswagen Configurator - Mobile App & UX UI Design

“

We want improve the user experience of our car customization tool, making it more engaging, and accessible for all customers.

William Parker, COO at Volkswagen Configurator

William Parker

COO at Volkswagen Configurator

Screenshot of a Nissan Juke shown on a screen, illustrating UI/UX design.

About the project

    • Project

      Volkswagen Configurator

    • Industry

      Automotive

    • Location

      San Francisco, California, USA

    • Year

      2023

    • Automotive AI | UX & UI Design

      Automotive AI | UX & UI Design

    Logotype

    Modern twist on a classic identity

    • Volkswagen logo, a key branding element for the configurator app.
    • Volkswagen logo symbol with the text Volkswagen.

      Automotive Industries AI | UX & UI Design

    Interface design

    Customization

    • Screenshot of a Volkswagen SUV on a laptop screen, showcasing web application design.
    • Person using a mobile device next to a Volkswagen Tiguan Allspace.

      AI In Automotive | UX & UI Design

    Timeline

    Roadmap

    • Screenshot showing the design of the Volkswagen mobile configurator app.

      Volkswagen Configurator | UX & UI Design

    Typography and colors

    Visual style

    • Screenshot of the Volkswagen vehicle configurator UI design.

      Volkswagen Configurator | UX & UI Design

    Landing page

    Highlight benefits

    • Screenshot of the Volkswagen mobile configurator app showing a city car and download prompt.

      AI Automotive | UX & UI Design

    • Compact SUV example (like a Nissan Juke) for a vehicle branding and configurator web application case study.

      AI Car Sales | UX & UI Design

    3D Visualization

    Dynamic 360° custom preview

    • Volkswagen compact SUV.
    • Three people review feedback showing +48% happy clients for the vehicle customizer.

      Volkswagen Configurator | UX & UI Design

    Branding

    Exclusive identity

    • Tote bag with "Branding W" text, illustrating Volkswagen branding in the case study.
    • A sports car is shown alongside a laptop displaying a screen related to vehicle configuration.

      Volkswagen Configurator Branding | UX & UI Design

    Interface design

    Bring ideas to life

    • A sports car is shown alongside a laptop displaying a screen related to vehicle configuration.

      Artificial Intelligence In Automotive | UX & UI Design

    Key features

    • Volkswagen Model Configurator mobile app interface showing the Tiguan Allspace model.
    • Volkswagen mobile configurator app interface for selecting wheels.

      Application Of Artificial Intelligence In Automotive Industry | UX & UI Design

    Tablet version

    Smooth cross-device experience

    • Volkswagen car configurator mobile app UI on a tablet next to a Volkswagen SUV.

      Artificial Intelligence For Automotive Applications | UX & UI Design

    • A person with a vehicle, related to the Volkswagen vehicle configuration UI/UX design case study.

      Volkswagen Configurator | UX & UI Design

    Interface design

    Configurator

    • Volkswagen configurator app UI showing the "Select Wheels" selection screen.
    • Volkswagen Tiguan Allspace mobile configurator app showing car customization options.

      AI Car Rental | UX & UI Design

    Key feature

    Save and share your configuration

    • Volkswagen Tiguan Allspace configurator mobile app, showing wheel selection.
    • Volkswagen branding for a mobile vehicle configurator app.

      AI In Automotive | UX & UI Design

    Social Media

    Post design

    • Detail view of a compact family car exterior, relevant to vehicle branding and configurator design.
    • Screenshot showing the Volkswagen logo and @Volkswagen profile name.

      Use Of Artificial Intelligence In Automotive Industry | UX & UI Design

    Useful Features

    Space customization

    • Volkswagen mobile configurator app UI, showing Tiguan Allspace wheel selection.
    • Design mockup featuring Volkswagen branding, a stylized vehicle element, and the text "Your Volkswagen dealer".

      Artificial Intelligence In The Automotive Industry | UX & UI Design

    Work Results

    Flawless experience

    • “

      After release, we noticed a significant uptick in user engagement and positive responses about the seamless customization journey.

      William Parker, COO at Volkswagen Configurator

      William Parker

      COO at Volkswagen Configurator

    • Volkswagen Configurator | UX & UI Design

      Volkswagen Configurator | UX & UI Design

    Next work

    If you liked the previous work,
    you will definitely like this one

      Shall we chat?

      [email protected]

      Let’s

      Image

      talk

      This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.