Product & UI
Concept Design Services
The first look at an idea before it becomes a product. We turn a rough vision into UI concepts and a moodboard you can show investors, test with users, and hand to a design team as a starting line.
An Idea, Made Visible
An idea in your head convinces no one. Not an investor, not a user, not the team you’re trying to hire. Concept design gives it a face early: a moodboard that fixes the mood, and concept screens that show how the product could look and feel before anyone commits a budget to building it.
Real Words from Real Projects
Highlight Work
See how concept design translates to the real life case, turning an idea into a measurable product available for scaling, and convincing to the investors.
App Mobile
This case presents the concepts of enterprise applications on a mobile platform made by our designers at Rondesignlab.
Influence
Client type
49% CR
Conversion
3.8x RR
Retention
From Rough Idea to First Look
Concept work is fast by design, so it moves in four steps rather than a long plan. The aim is a visible, testable direction, not a finished product.
Catch the Idea
We begin with a short session to understand the vision and what the concept needs to prove, whether that’s winning a room of investors or settling an internal debate. Scope stays tight, because a concept earns its keep by making one idea visible, fast.
Set the Mood
Before any UI, we build a moodboard. References, color, type and tone give the idea a feel to react to, and it’s far cheaper to redirect a mood at this stage than a set of finished screens later.
Explore Directions
Conceptual sketching turns the mood into two or three visual routes for the product. Seeing real options side by side makes the decision concrete, instead of arguing over descriptions nobody pictures the same way.
Build the Concept
The chosen route becomes key UI concept screens, polished enough to show investors, test with users, or hand to a design team as a clear starting point. You leave with the idea made visible and a direction the next phase can build on.
Who Comes to Us for This
Lewis ParkerFounder, FinTech
I had the whole product in my head and nothing to point at. The concept screens changed that overnight. Suddenly investors and my first hires were reacting to a real thing, not nodding along to a pitch.
Leanne FletcherHead of Product, SaaS Company
Every person on the team described the direction differently. One set of concepts ended the argument. We finally had a single visual on the table, and the debate moved from words to something we could all point at.
Lindsay MooreCEO, eCommerce
We weren’t ready to commit to a full rebuild without seeing it. The team concepted the new direction first, so the big decision rested on a picture we could judge, not a promise we had to trust.
Case Study
Find out more about our work below; surf the Rondesignlab domain for inspiration for your next project!
App Mobile
The project shows how our designers simplified enterprise functionality for mobile use while maintaining performance and clarity.
Influence
Client type
49% CR
Conversion
2.5x RR
Retention
FAQ
What is concept design in UX?
It’s the early stage where an idea becomes visible: a moodboard and a few UI concept screens that show how a product could look and feel, before full design and build begin. It exists to test and align, not to ship.
What’s the difference between concept design and full UI design?
A concept proves the direction with a handful of key screens. Full UI design takes that direction and builds every screen, state and flow to production quality. Concept comes first and de-risks the bigger investment.
Do you then build the full product?
We can. The concept is designed as a starting line, so the same team can carry it into full design and build, or hand it to yours.
How long does it take?
A moodboard, two or three visual directions and the chosen direction built into key concept screens, in files a design team can carry forward.
How long does concept design take?
It’s fast, usually a couple of weeks depending on how many directions you want to see. You get a timeline once the idea is scoped.
Clutch Review
Within five months, Rondesignlabs successfully executed the 150 wireframes needed to make a functional application. They adhered to their schedule and maintained impeccable communication. They're a team that pays exquisite attention to detail while taking a fresh and creative approach.
The Reviewer , Founder, Consumer Technology Company