Midyear Digest: Cutting-edge design trends 2025

What’s on the menu?

The contradiction of 2025’s design

• Graphic design trends today are constantly evolving, bringing in new perspectives, technological advancements and, surely, new vision. In mid-2025, we're seeing an interesting phenomenon - human realness and new tech inventions come together in a tandem.
  
  This could only mean crucial duality in design approaches that shapes both visual aesthetics and interactive experiences.

Push-Pull

• We at RDL like to describe the trend scene as “push-pull relationship”. The high-quality, perfect design combined with human imperfection that embraces differences surely creates an interesting picture. 

Trends by Adobe

• 10 Design Trends

  Adobe came up with a list of 10 design trends, in which “AI-powered design” placed first and “Handcrafted” design placed tenth. This dynamic suggests an evolving motion against AI that we are about to enter.

• 1st place - AI-powered

  Artificial Intelligence design overtook the design scene, resulting in society getting massively tired of it. On social media, users check design elements for the source, hoping it is not AI generation.

“Cutting through noise”

• seems to be the motto of design in today’s environment of UX & UI. In the overdone environment of similar art, trends predict uniqueness is a major benefit. According to various publications, “minimalist maximalism” and regards to vintage is best seen by the audience.

Zero UI

• Zero UI and invisible interfaces are moving interactions beyond screens. They create natural methods like voice and gesture, including popular Voice User Interfaces (VUI). AI helping designers and Zero UI making user interaction simple means technology is now more subtle and responsive.

Personalization

• Another important trend is personalization. Users are interested in designs that feel special and, like said before, cut through the noise. This means websites and apps will change based on what users like and how they behave. Using AI, designs change to fit each person better, making the experience more interesting and enjoyable. 

RDL guidance

Looks good, feels good

• We at RDL follow this rule. Personalization helps technology feel more natural and real, giving users something that feels unique and special. This fits well with the idea of creating designs that look good and also connect with people in a personal way. 
  
  We create our projects, learning everything about our client. From vision to mission, we make sure to tailor the product to the needs of our customer. In 2025, this marks successful design - unique styles that share the message.

Responsible Design

• The last in the trend list is rather ideological than visual. Beyond aesthetics and functionality, there's a growing emphasis on responsible design.

User Feedback Overview

• Sustainability & Eco-friendliness

  "Sustainability and eco-friendly design" involves optimizing websites to reduce environmental impact, from minimizing code to choosing green hosting.

• Ethical Design

  "Ethical web design practices" prioritize user-friendly interactions, privacy and ease of use, avoiding complex patterns.

Future implications

• To summarize, the trend scene today is battling, contradicting yet exciting. The popularity of AI results in the protest of artists, promoting naturalist visuals and raw textures. Design today has become a part of any digital product, creating the shell and crafting all interactions. 
  
  Because of its popularity, web design ethics overtake the scene, promoting more healthy ways to design and use energy. As fast as it is evolving, we can expect to see changes.
  
  Or, who knows? Maybe, tomorrow someone comes up with a new idea that will dominate the market. It is possible, nonetheless…