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Design Principles in Branding
About the Project
Muse is a platform that creates new exciting opportunities for musicians - to work on the projects over long distances with precision and success. No need for physical presence - Muse will do the work at combining the efforts of artists to create music.
Amazing concept, right? But the execution...not so amazingly easy, so to speak.
UX/UI Designer
Design Principles in Branding
We were baffled by the actual size of the platform Muse held. Imagine Zoom with additional dashboards from different audio software platforms. Long story short - massive load of information. So we worked out a strategy. To act on it, we had to identify main pain points of the platform.
Scale
Muse had to have a capability to host hundreds of people in one conference at the same time. For us, that means 1) simple interfaces, 2) easy synchronization, 3) design that leads, not confuses.
Dashboards
Audio software platforms are usually cluttered because of the amount of options for audio manipulation. We wanted to have a unique take on these dashboards - organize them, unify them, simplify them. We implemented complete customization options as it is a feature in demand for artists.
Design Principles in Branding
This was a separate issue we had to work on. While working out the user flows, we developed a scenario, where new users would have to use Muse without any previous experience or a registration. These were the targets we had to hit with our design.
We asked ourselves - what can we do to make new users not struggle?
UX Architect
Our answer was: easy conference entry without authorization, personalized tutorials, no confusing interfaces.
UX Architect
This resulted iin us creating the carcass of the product - making interfaces simplified, organized; provide the most tutorials - in videos, visual hints and animations.
Design Principles in Branding
Muse turned out to be an extremely accessible, multifunctional, fun collaborative platform that engages artists from around the world to work on shared projects from the comfort of their homes or studios.
High Adoption Rate
Users now can easily acquaint themselves with the product, join conferences without any prior knowledge on the platform, and use the platform consequently with ease.
Ease of Use
We managed to organize the dashboards in a way that would help the user work more effectively.
Simplified Navigation
Visual highlights, animations and videos help users navigate the interfaces with ease.
Design Principles in Branding
Muse unites artists from around the world, helping them work on more exciting projects.
UX/UI Designer

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