CarFin - Car Search AI Assistant & UX UI Design

“

Considering the demand for personalization, we aim to enhance the AI-driven product to streamline processes and boost user satisfaction through innovation.

Jessica L., CEO, CarFin

Jessica L.

CEO, CarFin

Illustration of a luxury electric sedan concept relevant to the AI car search assistant case study.

About the project

    • Project

      CarFin


    • Category

      Transportation


    • Location

      New York, USA


    • Date

      2024


    • Automotive AI | UX & UI Design

      Automotive AI | UX & UI Design

    • CarFin AI assistant logo design concept showing sizing examples and text "Memorable Logo".

      Application Of Artificial Intelligence In Automotive Industry | UX & UI Design

    Key user metrics

    • Screenshot diagram of the Carfin AI car search assistant user interface concept.

      Use Of Artificial Intelligence In Automotive Industry | UX & UI Design

    Interface

    AI Assistant

    • Screenshot of the Carfin car search AI assistant UI concept showing a vehicle.

      Automotive Industries AI | UX & UI Design

    Strategic Plan

    Product vision & UX priorities

    • “

      Brainstorming emphasized the importance of refining and optimizing the search process.

      Stan D., CIO

      Stan D.

      CIO

    • “

      User interviews identified gaps in process optimization, prompting us to streamline data within a single platform.

      Victoria P., Team Lead

      Victoria P.

      Team Lead

    • “

      Analyzing the customer journey map revealed navigation issues, leading us to prioritize a more streamlined architecture.

      Mari S., Project manager

      Mari S.

      Project manager

    • Screenshot of the Carfin AI car search assistant concept UI, displaying text, numbers, and a meter graphic.

      Artificial Intelligence For Automotive Applications | UX & UI Design

    • Concept interface showing a car for the Carfin AI search assistant.

      AI Auto Sales | UX & UI Design

    Colors & Typography

    Visual language

    • Concept UI screenshot for a car search AI assistant, featuring vehicle metrics display.

      Artificial Intelligence In The Automotive Industry | UX & UI Design

    • Mobile interface concept for the Carfin AI car search assistant.

      AI Automotive | UX & UI Design

    System Usability Score

    Usability benchmark

    Key questions from the interview

    • “

      SUS results confirm the platform’s ease of use but highlight the need to improve car comparison for experienced buyers.

      Victoria P., Team Lead

      Victoria P.

      Team Lead

    • Screenshot of the Carfin AI car search assistant concept UI.

      AI Car Sales | UX & UI Design

    Interface

    Financial Overview

    • Concept UI screenshot for the Carfin AI car search assistant.

      AI Car Rental | UX & UI Design

    Landing page

    CarFin Website

    • Mobile screen showing a concept design for a car search AI assistant interface.

      AI In The Automotive Industry | UX & UI Design

    Mobile application

    Mobile experience

    Key Features

    • Screenshot of a mobile UI diagram for the car search AI assistant concept.

      AI For Automotive Industry | UX & UI Design

    • Concept graphic showing the Carfin car search AI assistant user interface with vehicle search results and suggested options.

      AI And Automotive Industry | UX & UI Design

    Result

    Final outcomes

    • “

      We saw a 30% increase in sales in the first three months thanks to a streamlined car buying process and recommendations that resonated with our customers.

      Jessica L., CEO, CarFin

      Jessica L.

      CEO, CarFin

    Satisfaction rate

    • Artificial Intelligence In Automotive | UX & UI Design

      Artificial Intelligence In Automotive | UX & UI Design

    • Concept design diagram showing graphics and meters for the AI car search assistant interface.

      Automotive Artificial Intelligence | UX & UI Design

    Next Iteration

    What’s Next

    • “

      We plan to expand the platform to grow our customer base, which is why we are investing more in user satisfaction research and studying their experience.

      Jessica L., CEO, CarFin

      Jessica L.

      CEO, CarFin

    • Artificial Intelligence Automotive | UX & UI Design

      Artificial Intelligence Automotive | UX & UI Design

    Next work

    If you liked the previous work,
    you will definitely like this one

      Shall we chat?

      [email protected]

      Let’s

      Image

      talk

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