CarFin - Car Search AI Assistant & UX UI Design

Key user metrics

• We conducted desk research and explored user profiles in depth to better understand the car purchase market and users.

• 46% retention rate

  of users remain active after 30 days. This indicates strong onboarding performance and consistent value delivery through the CarFin mobile experience.

• 82% of users satisfied

  User satisfaction and likelihood of recommending the app. The high satisfaction rate correlates with lower churn and improved customer support response quality (CSR).

• 15k daily active users

  within the first 6 months of launch. This early adoption reflects high engagement, aided by intuitive UX and real-time AI-driven features.

Interface

AI Assistant

• CarFin’s AI Assistant helps users find the perfect car and trusted repair shops by providing personalized recommendations, real-time price comparisons, and service availability insights.

Strategic Plan

Product vision & UX priorities

Colors & Typography

Visual language

• We approached the selection of the color palette and fonts by balancing brand identity, user experience and accessibility.

  For the CarFin - Car Search AI Assistant example, we selected Urbanist for its clean readability and modern tone, helping users focus on essential content without distraction. The accent lime color improves interface scannability and supports energy and action-oriented behavior across primary CTAs.

  These choices reinforce consistency across dashboard, mobile, and website experiences. The goal was usability and identity, not decorative design.

System Usability Score

Usability benchmark

• System Usability Score was measured to assess the effectiveness of the CarFin - Car Search AI Assistant ui / ux. The app scored 76, which qualifies as "Excellent" on the SUS scale. This reflects strong user confidence, reduced friction, and optimized task flow.

Key questions from the interview

• Dealer Representatives – 76%

  Did the platform streamline your process of listing and managing car sales effectively?

• Experienced Car Owners – 82%

  How efficiently were you able to compare different car options and access detailed specifications?

• First-Time Buyers – 89%

  Did you find the CarFin platform intuitive and easy to navigate when searching for a car?

Interface

Financial Overview

• All essential insights, including Sales trends, Revenue breakdown, and Paid amount, are seamlessly presented in a clear and intuitive format. The dashboard allows users to review income sources and track payment status at a glance.

  This structure supports faster decision-making and improves financial transparency. CarFin - Car Search AI Assistant project prioritizes clarity to boost trust and user retention.

Landing page

CarFin Website

• The landing page highlights CarFin features, attracts new users, and increases conversions. The structure guides visitors through benefits like AI diagnostics, financing tools, and ownership insights. Microinteractions and clear CTAs support engagement and direct user flow toward registration.

  We focused on optimizing traffic behavior to improve conversion rate and reduce bounce.

Mobile application

Mobile experience

• The mobile app is built for drivers to access real-time diagnostics, track car condition, and manage purchases in one interface. Key actions are accessible with minimal steps to reduce user drop-off. We streamlined navigation to keep focus on alerts, suggestions, and progress. AI-powered insights are placed contextually for better timing and usability.

  This mobile-first approach increased retention by making daily interaction more purposeful.

Key Features

• AI-Powered Recommendations

  Applying NLP to voice commands or chatbots has helped users communicate more conveniently.

• Real-Time Vehicle Diagnostics

  Notifications about potential issues have increased safety through proactive information.

• Intuitive search

  Find your perfect car effortlessly with a smart, AI-powered search designed for speed and accuracy.

Result

Final outcomes

• Through this project, we made the car buying experience more seamless and user-friendly, boosting overall satisfaction.

Satisfaction rate

• Significantly high level – 82% of user satisfaction with the AI feature. The intuitive experience and timely insights contributed to stronger brand trust and continued engagement.

Next Iteration

What’s Next

• Our next step will be to ensure ongoing app stability and security through regular updates, technical support, and infrastructure maintenance.