Quora AI SaaS CRM - UI UX Design

Our Metrics

Key Metrics & Impact

• These key metrics demonstrated to our team that our solution effectively boosted lead conversion, streamlined the sales cycle, and improved customer satisfaction. Seeing these positive outcomes gave us valuable confidence in our design decisions and validated our user-centered approach.

Key User Metrics

• 43% - Lead Conversion Rate

  Increase in lead conversion achieved by leveraging AI-driven insights, enabling sales professionals to prioritize high-quality prospects more effectively.

• 72% - Sales Cycle Efficiency

  Improvement in sales cycle time by automating repetitive tasks, allowing teams to focus on strategic activities and close deals faster.

• 58% - Customer Satisfaction

  Increase in customer satisfaction driven by personalized support, fostering stronger client relationships and loyalty.

Logo

Logo design

• The Quora 365 logo presents a sleek, contemporary aesthetic using a grid of dots arranged in a square pattern with a single colored dot at the center, symbolizing precision, connection, and focus. The minimal, geometric construction ensures excellent legibility and a strong, memorable identity at any scale.

Typography & Color

Impactful System

• The design team focused on a typographic and color system embodying neutrality, simplicity, and modernity. The Urbanist typeface, with elemental geometric shapes, offers versatility for both print and digital use, ensuring easy readability across touchpoints.
  
  The color palette blends refined blacks, whites, and subtle grays with vibrant teal and fresh lime accents, adding energy and approachability. This balance of typography and color creates a cohesive, professional identity that supports clear communication and reinforces the brand’s modern, trustworthy image.

User Dashboards

Customizable User Dashboards

• Our approach to building Quora AI SaaS CRM project components features flexible dashboards, enabling users to highlight key data points by customizing them to match their individual interests.

Scope of Work

Building a better Quora experience

• This section outlines the comprehensive process behind the project, from initial research to delivering a polished prototype. It highlights the clear progression through four key stages with the number of sprints needed. The timeline ensures every step is thoughtfully planned, allowing for thorough exploration, precise definition, creative development, and confident delivery of the final solution.

Stages of Work

• Strategy - 1 Week

  We began by setting clear goals and identifying functional requirements, laying the groundwork with an ideation stage to align objectives with user needs.

• Discovery - 3 Weeks

  We conducted global research, mapped user flows, and ran user interviews to gain deep insights into pain points and opportunities for improvement.

• Solution - 4 Weeks

  We developed wireframes, designed an intuitive UI, built a cohesive design system, and created prototypes to validate our ideas and refine interactions.

User Research

Interview-Based User Insights

• To ensure our design addressed the real needs of sales professionals, we carried out comprehensive user interviews and mapped their experiences using an empathy map. This helped us uncover what users say, think, do, and feel, providing a clearer understanding of their pain points and motivations.

Empathy Map

• In this case study, we used an empathy map to synthesize insights gathered from user interviews with sales professionals. The empathy map helped us visually organize what our target users say, think, feel, and do, providing a holistic view of their experiences and motivations.

Key Insights

• 43% of users

  Said managing leads was their biggest challenge.

• 67% of users

  Expressed a need for improved tools to track interactions.

• 82% of users

  Believed AI could enhance sales forecasting accuracy.

Sales Management

Sales Management Experience

• We created a bright, simple interface that makes complex sales processes easy to follow. It features a professional representative, modern branding, and a clear sales pipeline to track opportunities from qualification to closing, supporting team alignment and productivity.

App Architecture

Platform Architecture

• Our team identified the Sales Accelerator as the core feature of Quora AI SaaS CRM ui / ux, so we designed a clear and intuitive app architecture to make accessing it seamless. This organized structure ensures users can quickly navigate to their tasks, improving efficiency and usability.

Main Highlights

• Sales Accelerator Focus

  Prioritizes fast access to critical tools like dashboards and activities, supporting sales teams in their workflow.

• Streamlined User Pathways

  A logical, easy-to-follow hierarchy connects main features with supporting sections for intuitive navigation.

• Consistent Spacing System

  A 4x spacing guide (4 px to 32 px) ensures visual harmony, balanced layouts, and a polished, professional feel across the app.

Web site

Quora website showcase

• We designed a new landing page for Quora AI SaaS CRM example to boost user engagement and clearly showcase key features.
  
  The modern, intuitive layout highlights core capabilities like lead scoring and customizable dashboards with bold visuals and concise descriptions. Each section guides visitors smoothly through the benefits, reinforcing the brand’s identity while ensuring a clear, engaging experience that encourages users to explore the platform further.

Mobile app

Modern, intuitive mobile sales tool

• For the mobile experience, clarity and modern aesthetics guided every design choice, ensuring seamless access to essential sales features on the go while providing a visually engaging interface that supports confident, efficient decision-making.

Key Features

• Lead and Opportunity Tracking

  View all leads and opportunities with clear status updates and recent activities for easy management on the go.

• Opportunity Sales Process

  Track sales opportunities step-by-step with a visual progress bar to stay organized and close deals faster.

• Task Management

  Manage tasks like calls and follow-ups with clear deadlines and easy completion tracking directly in the app.

Branding

Consistent Branding

• We created a modern and unified visual identity to ensure the brand looks clear and professional on every platform, from digital ads and app screens to physical merchandise. A consistent use of color, typography, and minimalist layouts strengthens the brand’s presence, making it instantly recognizable wherever it appears.

  This cohesive approach helps build user trust, supports marketing efforts, and ensures the brand feels both approachable and premium.

Social Media

Modern Social Media Presence

• We crafted a minimalist and modern social media strategy that highlights the product’s features with clean visuals and consistent branding. Each post is designed to engage audiences with clear, impactful messaging and a cohesive look. This approach increases brand recognition, drives engagement, and positions the platform as a professional, forward-thinking solution.