Discover our UX/UI design for BrioWT. We built...
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About the Project
Intricacies of the Job
Being a new occupation, influencer work is a field that requires special attention when it comes to finances, income and taxing. Drippi decided to solve this issue by becoming a platform that helps influencers calculate their income and spending more consciously.
The Financial Side
In the US and the UK, where Drippi operates now, the taxing laws are strict and complicated. Having to perform your tax reports under said laws having any career is complicated in and of itself.
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Drippi decided to become the bridge for content creators on their way to proper financing.
Tyler B.
UX Architect
Drippi influencer finance platform overview - information architecture ux for creator income and tax management
Visual representation
Each project’s design choices are based on various criteria: 1) vision, 2) goal, 3) emotion. By defining every criterion, it is possible to develop a concise design system that will work in favor.
Criteria for Design
Field of work
Content creation and artistry are extremely creative fields. The interfaces have to reflect that. From that stem bright colors, unique shapes, and fun interactions.
Intention
Drippi’s visual design is rooted in the intention to bring stability and confidence in financial actions for creators and artists. Such serious actions may seem intimidating, but uplifting design releases pressure.
Drippi bold design system - bright colors and unique shapes built on ux research methods into creator visual culture
Development
It took us plenty of time to come up with the design that catches the eye. We were focused on how novel and unique the concept and the purpose of the product were, so we decided to reflect that in the visuals.
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Now, what are Drippi’s design choices based on, you may wonder? Let us tell you.
Tyler B.
UX Architect
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It turned out exactly as we expected - it stood out and attracted attention.
Victoria P.
Team Lead
Feedback from Drippi's Co-Founder 📣
Drippi tax tools and financial records UI applying ux information architecture for creator compliance clarity
The Launch
After the release, Drippi received massive acceptance. Many content creators and influencers took the product seriously, and had it become their daily helper in finances and taxing.
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It was great to see people finding Drippi useful, fun and exciting.
Victoria P.
Team Lead
Results
High Adoption Rate
Drippi made users feel comfortable managing their finances. Simple interfaces guided users without frustration, and bright colors
High User Satisfaction
The interface that differed from almost everything on the market attracted more users and declined user frustration.
Drippi design criteria framework - vision, goal, and emotion evaluated through a structured ux audit checklist
Next stories
Shall we chat?
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